paper

Life is funnyor at least, contemporary American pop culture

is a doozey. We have an insurance-selling gecko; a toilet-paper-squeezing family of bears; a

cereal-loving tiger; polar bears who guzzle Coke….For this Paper, consider the role of

anthropomorphized animal characters used in advertising. Select an advertising animal character

that I did not mention in this Prompt. Be sure to choose a spokes-animal that is not simply an

actual live animal. In other words, I am not looking for the Anheuser-Busch Clydesdales, the

Aflac duck, the Target bulldog, or the Taco Bell chihuahua from a few years back. I am

interested in a drawn/ animated creature whose purpose is to promote a product or an

environmental cause. Though they are based on a real animal species, such spokes-creatures are

given a voice and engage in anthropomorphic behavior.

Research your spokes-animals origins. For instance, what food company or other business

organization created them? What year did they originally appear in ads? What specific product(s)

are they promoting? In what ways do they exhibit anthropomorphism? Describe the spokes-

creature and their sales-pitch in a 3-4-page Paper. Quoting at least 4 sentences per source from:

1) two scholarly articles or books, and 2) information from a company or industry webpage,

explore your characters great appeal and impact on us all. Include an image or two of your

spokes-creature. Also include an MLA-style Works Cited Page.