P/F/A case study

All material must be typed, double-spaced. Each “study” should be done independently. Material must have clear sense of organization (Introduction/Body/Conclusion) and all appropriate support material must be cited. This assignment is to be completed individually – NOT AS A GROUP.

1. (Summary) Each student reviews the marketing material assigned and provide a detailed summary of what was presented. The summary should highlight the major aspects of the campaign including its problem (purpose), focus and target market (audience), as well as any additional information about timing or layout as discussed for the week/previous week(s). (Each “summary” – using the material below should be one-two-pages in length with citation material support when necessary.)

a. Problem: Be sure to connect the problem/purpose with the larger concepts of Public Health discussed so far this semester. This means, each campaign will need support to justify “why” the problem exists. Support the “why” will credible evidence. When appropriate, cite credible material.

b. Focus: Make sure your focus addresses the direction of the campaign. This might be more in depth than just what is seen in the clip. Again, when applicable, add justified support.

c. TM: Attempt to identify as specific of an audience as you can based on information from the campaign. If it is deemed appropriate, justify a “primary” and “secondary” audience. This may require the use of additional analysis.

2. (Evaluation) Each student should evaluate the material, identifying the most pressing STRENGTH and WEAKNESS of the material and justify why these elements are so. If impactful, given an idea of “how” the weaknesses could be improved upon/addressed.

Select two of the campaigns below to perform a quick “Case Study” on. Please complete each “Case Study” independently, but submit both studies in one document (PDF is fine).

these are the two campaigns: