Oral Presentation Speech Writing

What is AIDA?

The AIDA model is a fundamental marketing and advertising framework that maps the four cognitive stages a consumer passes through before purchasing a product or service: Awareness/Attention, Interest, Desire, and Action. It acts as a guide to creating effective communication, moving consumers from simply knowing a product exists to ultimately buying it.

• Make sure the follow the guideline and rubric
• Site at least two sources
• Make sure the introduction has the hook, attention getter and credibility statement.
• Please use one of my personal experience- I went to the career fair, it is a big event full of companies, interviewer looking for candidate, lots of students lining up to pitch their self. At first I ignore the event because it is not my thing, I would rather apply job online but somehow my roommate push me into it like this is no big deal. So I told myself why not let me give it a try and step out of my comfort zone and thats how I got the job that i am working right now related to my career.
• Prepare one interesting visual aide
• Write the whole presentation that is worth 3 to max 4 min
• Write the outline as given above.