In operations management, two of the most critical early decisions a business must make are: What to offer? (Product and service design), and Where to operate? (Location planning and analysis). These decisions directly impact a business’s ability to serve its customers, manage costs, and maintain competitiveness. Companies that understand their customers’ needs and design accordingly while also choosing the right location can often outperform their competitors. For this discussion: Choose a business you admire (it can be a local small business or a global company). Describe how the business designs its product or service to meet customer needs. What features, aesthetics, or functions make it stand out? Analyze how the location of the business impacts its operations, customer access, and overall success. Was the location decision likely based on cost, proximity to customers, suppliers, workforce, or other factors? Reflect on what might happen if the business changed either its product/service design or its location. How would that affect its operations?

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