OL 320 Milestone 3

Directions

Submit a 4- to 6-page draft opportunity analysis plan. The following rubric criteria must be included in this milestone submission:

Title page: <Your Business Idea or Name> Opportunity Analysis Plan

Report includes the following sections:

Section 1: Description of Idea

• Provide general overview of idea
• Explain how it solves a problem, meets a need, and so on
• Describe the basic business concept
• Discuss and evaluate the competitive advantage

Section 2: Market Analysis

• Include the short paper from Milestone One

Section 3: Assessment of the Entrepreneur and the Team

• Where are the knowledge gaps and how are they covered?
• How is the team structured?

What to Submit

Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. The number of pages required for this milestone is 4 to 6, not including cover page.