Unit 3 Assignment Directions: New Venture Marketing and Financing

Purpose

In this unit, you will focus on brainstorming and critiquing marketing and financial strategies for your new venture business plan. The goal is to create the best final business concept possible by researching information and ideas. This will help you effectively promote your products or services using unconventional entrepreneurial marketing strategies and understand common financing strategies.

The purpose of this assignment is to assess your mastery of the following enabling skills: Critical Thinking, Business Planning, Entrepreneurship, and Business Requirements skills. This assignment will allow you to apply unconventional entrepreneurial marketing strategies to promote your products or services and describe common financing strategies.

Task

For this assignment, complete the following tasks:

1. Using the idea you chose from Units 1 and 2, brainstorm and critique marketing ideas and financing strategies.
2. Describe traditional/common financing strategies to effectively promote products or services.
3. Present multiple unconventional ideas (34) on how to market your new venture. This is a brainstorming section, so focus on generating ideas without critiquing them.
4. Critique each of the ideas from the previous section, providing two positive and two negative aspects of each strategy.
5. Create an Excel spreadsheet with proposed total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) information for your endeavor. Create a simple table or chart to visualize that information. Paste the chart into your Word document and discuss the data.

Submission

For this assignment, you will be submitting two documents: a Word document and an Excel spreadsheet.

Setting up the paper (Word document; 46 pages):

1. Use the attached to set up this paper properly.
2. In the introduction, introduce the venture chosen in previous units.
3. In the next section, traditional/common financing strategies to effectively promote products or services.
4. In the following section, present 34 unconventional marketing strategies as applied to the businesswithout critique.
5. In the next section, critique each of the previous ideas with two positive and two negative aspects of each.
6. In the following section, discuss the TAM, SAM, and SOM as relating to your venture. Paste the chart you created in Excel and describe that data.
7. Write a summary as a conclusion.
8. Make sure to use appropriate documentation, sources, in-text citations, and a properly formatted reference section.

In an Excel Spreadsheet:

• Simple table with projected TAM, SAM and SOM data
• Chart (a pie chart or the like will work well) based on that data

Ensure that your assignment submission is supported by course materials and other scholarly resources, with all references cited both in text and in a list of full-text citation(s) for all sources used, placed at the end of the submission.

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