For the final paper, choose one of the high-stakes negotiations below to research:
- 2012 Disney Acquisition of Lucasfilm
- 2017 Amazon Acquisition of Whole Foods
- 2020 Brexit Political Declaration of the future relationship of the UK and EU (negotiations the followed the Brexit Withdrawal Agreement)
Write a paper analyzing the negotiation in the context of concepts covered in this course. Your discussion of the negotiation should include:
- A brief description of the overall negotiation to provide context for the process. Describe the type of situation (transactional, relationship-based, etc.) and the strategies used (competitive, compromise, etc.).
- The goals of each side and the decision makers for each side. What were the BATNAs and ZOPAs?
- The underlying needs and interests of each side.
- Identify who has leverage in the negotiation. Did leverage shift during the negotiation process?
- Were there any authoritative standards and norms that were used? Third parties?
- What was the outcome of the negotiation? Did both sides reach their goals? What was effective for each side, and what factors could have potentially shifted the outcome of the process?
Formatting
Your analysis should include at least 5 external, primary sources (i.e., news articles from reliable sources). Do not cite Wikipedia or Investopedia! Reliable sources are national newspapers, official government websites, and business magazines such as Inc., Fast Company, Harvard Business Review, and The Economist. The paper should include a references page and in-text citations for each source that are cited in APA format.
Context and Situation DescriptionUnacceptable/did not submit.
0 points
Description of the negotiation is vague, incomplete, or missing key elements.
3 points
Provides a general description of the negotiation but lacks detail or clear connection to course concepts.
6 points
Describes the negotiation, including type and strategies, with some connection to course concepts.
8 points
Thoroughly describes the negotiation, clearly identifying the type of situation and strategies used, with strong connections to course concepts.
10 points
Goals, BATNAs, and ZOPAsUnacceptable/did not submit.
0 points
Goals, BATNAs, and ZOPAs are unclear or inaccurate.
4 points
Discusses goals, BATNAs, and ZOPAs but lacks depth or clear analysis.
6 points
Identifies goals, BATNAs, and ZOPAs with adequate detail and some connection to strategy.
8 points
Clearly identifies each side’s goals, BATNAs, and ZOPAs with detailed analysis and links to negotiation strategy.
10 points
Needs and InterestsUnacceptable/did not submit.
0 points
Analysis of needs and interests is superficial or vague,
4 points
Mentions needs and interests but lacks analysis or depth.
6 points
Analyzes the underlying needs and interests with moderate depth and connections to principles and strategies.
8 points
Thoroughly analyzes the underlying needs and interests of each side with insightful connections to negotiation principles and strategies.
10 points
Leverage AnalysisUnacceptable/did not submit.
0 points
Analysis of leverage is unclear or overly vague.
4 points
Discusses leverage but lacks depth or fails to clearly identify shifts.
6 points
Explains leverage dynamics with moderate detail and identifies any shifts.
8 points
Provides a clear and detailed explanation of leverage dynamics, including whether and how leverage shifted during the negotiation.
10 points
Authoritative Standards and NormsUnacceptable/did not submit.
0 points
Role of standards, norms, or third parties is unclear.
4 points
Mentions standards, norms, or third parties but lacks depth or connection to concepts.
6 points
Discusses standards, norms, or third parties with adequate detail and connection to concepts.
8 points
Insightfully discusses the role of standards, norms, or third parties in the negotiation, linking to relevant concepts.
10 points
Outcome and EffectivenessUnacceptable/did not submit.
0 points
Analysis of the outcome is vague, lacks evaluation, or misses key elements such as effectiveness or factors influencing the outcome.
4 points
Discusses the negotiation outcome but lacks depth or misses evaluation of factors that could have shifted the process.
6 points
Analyzes the negotiation outcome, evaluating effectiveness with some attention to factors influencing the process.
8 points
Provides a comprehensive analysis of the negotiation outcome, evaluating each sides effectiveness and identifying factors that could have shifted the outcome.
10 points
Integration of Course ConceptsUnacceptable/did not submit.
0 points
Integration of course concepts is superficial or inaccurate.
4 points
Mentions course concepts but with limited integration or depth of understanding.
6 points
Integrates some course concepts and theories into the analysis, showing adequate understanding of negotiation principles.
8 points
Effectively integrates multiple course concepts, theories, and frameworks into the analysis, demonstrating a deep understanding of negotiation principles and strategies.
10 points
Use of External SourcesUnacceptable/did not submit.
0 points
Cites 1 external, relevant, and reliable source.
2 points
Cites 2 external, relevant, and reliable sources.
4 points
Cites 3 external, relevant, and reliable sources.
6 points
Cites 4 external, relevant, and reliable sources.
8 points
Cites 5 external, relevant, and reliable sources.
10 points
Writing QualityUnacceptable/did not submit.
0 points
Writing lacks clarity or organization and/or grammatical or typographical errors make it difficult to read and understand. Paper may deviate from formatting guidelines.
4 points
Writing is mostly clear and organized and/or may have a few grammatical or typographical errors. Paper mostly adheres to formatting guidelines.
7 points
Writing is clear, well-organized, and free of grammatical or typographical errors. Paper flows logically and adheres to formatting guidelines.
10 points
References and APA FormattingUnacceptable/did not submit.
0 points
References page or in-text citations contain several APA formatting errors or are incomplete.
4 points
Includes a references page and in-text citations with minor APA formatting errors.
7 points
Includes a complete and correctly formatted references page. In-text citations are accurate and adhere to APA guidelines
10 points

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