Select a company and it’s industry that you would like to use for this assignment (ie: American Airlines & the Airline industry),
Look at all six areas of the external environment individually for current or emerging trends that could affect the company and it’s industry’s marketing efforts. For example, for the demographic segment of the external environment shows a trend of an aging population. How would this affect the airline industry? Some possible effects could be more demand for assistance for elderly travelers, higher demand for special meals or dietary requirements. There will be multiple trends for each of the six areas. Be thorough in your analysis. What should the company do in their marketing efforts to take advantage of or overcome these factors?
Format of the paper:Follow the outline below. All papers should be done in Times Roman 10pt font, 1 inch margins Double spaced. DO NOT double double space between paragraphs. The finished paper should be 3-4 pages in length.
1. Company Information:
Discuss the company. Give a description and brief history of the company.
2. Environmental Scanning
Discuss each factor separately in detail. Identify current and emerging trends in each and discuss how they could affect the industry either positively and negatively.
Demographic
Sociological
Economic
Politcal
Legal
Technological
International/Global
3. Recommendations and Summary
Give a brief summary of the most important trends that will affect this company’s industry. Then, make recommendations that would capitalize on the positive trends and overcome the negative trends.
Requirements: as it supposed to be
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