I only want small part of this assignments right now becuase it is a draft submition
.For the semester project, you will be completing some of the most important sections of a marketing plan. Rather than submitting an entire marketing plan, you will be submitting separate sections in assignments provided in the Marketing Plan module of Canvas. You will submit a 1st Draft of each section and will then revise and resubmit a Final section using the instructor feedback from the draft. You must use IBIS World as one of your sources.
How to Access IBIS World from the Library website.
You will be creating the marketing plan sections based on a company that you would like to start yourself. If you did a business plan in the Entrepreneurship & Small Business Management class it is fine to use that same company. This will be much more detailed than that plan but the same company, product or service can be used. Be creative and interesting. If you select a restaurant, you will need to be very unique to point out why it will be successful with your marketing strategy. You have the liberty of making assumptions on the scope of your company- its size, number of employees, location etc.
These are the sections that you will be creating:
- Business mission statement (and full description) AND Situation Analysis (SWOT) and General Environmental Analysis must be included. Be VERY detailed in your SWOT analysis and General Environmental Analysis.
- Target Market. Who are your customers going to be? Make sure this is again fully discussed in detail.
- Marketing Mix “4 P’s” (Product/Service, Placement/distribution strategy, Promotion, Price)
- Implementation, evaluation, and control What is your timetable for implementation, how are you going to evaluate success, what methods will you use to make sure that quality and policies are implemented.
- This is your first draft of section 1. You will have an opportunity to update this section for the Final Project semester and implement the feedback given by the instructor for this assignment. See the sample provided in the Marketing Plan module for an example of the level of detail required for this section.This section will include the following:Company Description: Give a clear description of the business for which you are completing the marketing plan. This should be part of what the sample shows as the Executive SummaryMission Statement – xtate the mission of the company (What is the purpose of your business? See the samples for exactly what a mission statement is.)Situation Analysis / SWOT – provide a very thorough SWOT analysis. See the text and samples to assist. I expect a detailed analysis of the Strengths & Weaknesses the company will have in the environment. Also, include the Opportunities and Threats the company will face from the industry competition.The last part of this section should match Strengths to Opportunities and discuss how to convert Weakness and Threats. Reference the sample plan in this section for a detailed example.General Environment Analysis (Environmental Scanning) – Do a detailed analysis of the external general environment for the industry the business you are doing the marketing plan for is in. For example: McDonald is in the fast food industry. Analyze IN DETAIL the trends which could affect the marketing efforts for your business. Include detailed information for each of the six areas of the General External Environment. There should be multiple trends affecting each area for every industry. BE VERY DETAILED. Set each apart using subheadings for clarity.Use APA Citation style for all quoted and paraphrased material. Proper grammar, punctuation, paragraphs, and spelling are required. Use subheadings to clarify section material.
Requirements: as it supposed to be
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