MPA #2

This assignment is about the Michigan mens Health Foundation. The main goal of this foundation is to encourage men to get checked for prostate cancer because men don’t usually get checked. In this project we are assigned groups and each group has a different marketing strategy for this foundation to grow. My group will focus on “rebranding” efforts for the Michigan Men’s Health Foundation. MMH identified multiple trademarks – “Fight Like A Man”, “Blue Monday for Men’s Health”, “Got Nuts, Check Them”, “Cogs and Kegs”. The group will look into how these current branded trademarks are being used and create/select supportive opportunities they feel could strengthen the overall messaging in support of MMH’s mission/vision. The group should also create some unique, dynamic and engaging content of their own. I need to write just the introduction for this essay that should include who’s in my group, what’s being discussed, overall problem, and 1. Is the organization seen as an in-group or as an out-group by its community (refer to the Essentials for support)? How? Why?, 2. What silence is the movement attempting to break (consider utilizing Lordes words to support/add application to this section)? Also talk about what will further be discussed in the essay. This assignment should be typed (12-point font, Times New Roman or Ariel, double-spaced) in APA format.