Module 7: Assignment Global Marketing and the internet Other…

Go to this link and use this article for the basis of this week’s assignment.

Title:

International Marketing Environment Challenges

and Opportunities

Authors:

Leela Krishna Ganapavarapu

S. Rama Krishna Chary

Requirements

Read the article, and write a short 2 or 3-page paper.

Explain why International Marketing has become so important.

• What special skills are required?
• What opportunities can it provide for small businesses?

Support your work with at least 2 other reliable sources. Do these sources provide any ideas beyond the ones suggested in the van Maanen article?

APA format please, properly cited and referenced.