Module 5 Assignment Marketing

Part 1 (MLO 1 & MLO 2)

Assume youre in the market for both a new cell phone and cell phone provider. Follow the beginning stages in the consumer decision-making process described in the chapterneed recognition, information search, and evaluation of alternatives. Use the Internet to aid in your consumer decision process. Prepare a report summarizing your experience. Identify the cultural and social influence on the type of cell phone an individual chooses.

Part 2 (MLO 3 & MLO 4)

In 250 words, describe B2B marketing and how it differs from B2C marketing, focusing on the four major categories of business marketing customers.