Module 4 Portfolio Milestone

In preparation for the ( instructions below), complete the following sections of your final project.

• Identification and description of the company.
• Identification and justification of the target countrys market given the countrys specific risks. The justification should be based on formal and informal institutional factors, economic factors, demographic factors, and risk assessment.
• Discussion of the industry and competition in the targeted country.
• Assessment of internal resources and capabilities and external factors.
• Identification of alignments between the organization and the country selected for the expansion initiative.
• Your paper must be a minimum of five (5) pages long (not including the required title and reference pages).

Portfolio Project

International Business Management Adviser: Foreign Entry Analysis Developed or Undeveloped Country

You are the International Business Management Adviser to the Chief Executive Officer (CEO) of a successful corporation based in the United States. The company desires continued profits through market growth. In addition to financial success, the company and CEO are interested in maintaining the highest ethical standards and being a force for the betterment of humanity and the planet.

Your job is to use the information and resources provided in the modules from this course, along with your independent research, to create a market-entry strategy appropriate for your selected developed country market.

The project should contain the following:

• Identification and description of the company.
• Identification and justification of the target countrys market given the countrys specific risks. The justification should be based on formal and informal institutional factors, economic factors, demographic factors, and risk assessment.
• Discussion of the industry and competition in the targeted country.
• Assessment of internal resources and capabilities and external factors.
• Identifying alignments between the organization and the country selected for the expansion initiative.
• Identify and evaluate sustainability regarding country-specific natural resources related to the proposed expansion.
• Discussion of appropriate entry mode and if an alliance will be used. Thus, describe the pros and cons of the entry mode and, if an alliance is selected, the type and purpose of the alliance.
• Describe the relationship between the IMF and the ability to attract foreign investment. Include whether the United States has bilateral trade/investment treaties with the country and why such a treaty is beneficial.
• Discuss if and how the company should combine social responsibility with business decisions in the target country.