MKT601 Brand Loyalty: Why consumers prefer global brands ove…

Subject: Brand Loyalty: Why consumers prefer global brands over local ones.

Instructions:

– The mini project resembles simple research following a format

– The sources as references be properly cited

– The format: Font 12, Times New Roman double-spaced and justified.

– Word count should be minimum of 3,500 words.

– Turnitin software of similarity applies, at least 15%

– follow the attached Template.

Qustion:

1. Issue/trend in marketing you selected and its importance today

2. Data collected about your selected respondents

3. Marketing concepts applied

4. Findings, Conclusions and Recommendations

Requirements:

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