Mission & Vision Statements

1. Visit the Ben and Jerrys homepage.
2. Locate and review information on the mission and vision statements pertaining to the company’s diversity philosophy and practices.
3. Prepare a paper based on the following structure and content:
4. A title page and table of contents page.
5. An introduction that identifies the company you have selected and provides a brief synopsis of its stated commitment to diversity
6. A background section that briefly describes the mission and vision statements and the way the company’s commitment to diversity is represented by these and through specific types of practices/programs/initiatives.
7. An analysis that evaluates the company’s written material on diversity and the way it is managed and valued.
8. For example, Kellogg’s stated vision is to be the
10. (www.kelloggcompany.com). While there is no mention of diversity in this vision statement, Kellogg’s mission statement is
12. (www.kelloggcompany.com).
13. The statement mentions the “power of their people” and meeting the needs of major stakeholders, and further research into the website reveals a section on values (k-values), several of which allude to valuing the diversity of the company’s workforce. A section on “our diversity” clearly makes the link between values and Kellogg’s commitment to diversity.
14. A conclusion that summarizes the main points of your findings and reflects on how genuine you think the company is in its stated commitment to diversity and the reasons for your perception.
15. A reference section that lists the website and the course material you used in preparing this assignment. Be sure to cite sources within your paper, using correct APA formatting.

Keep the following points in mind:

• Mission and vision statements are accurately reviewed as pertaining to diversity-related themes.
• The analysis is presented in a logical, organized manner.