MGT 4893 CASE STUDY MEMO

My sections are: supplier power and threat of new entrance. I only need them 2 done in the template tables. I uploaded the instructions and guideline for the citations as well. Also i added the textbook material from cengagethat is also needed. Please use accurate business sources and cite them like is asked in the instructions.

  • Review the Assigned Case Study for your Group (From the Text):
    • Groups 4 & 9: Wellington Brewery (Case 21)
  • Conduct additional Research on-line as needed. Some key resources are:
    • utsa.edu => Library Resources => Research Guides => Business => Industry Research
      • Mergent Online
      • GlobalData Explorer
      • Passport(Euromonitor)
      • MarketResearch Academic
    • The Intent is to Follow the Analysis Process, not to have a perfectly-worded memo that is unsupported by your research:
      • Allocate and Conduct the Research Individually: Provide Citations
      • Compile and Format the Analysis Tables
      • The remaining steps are performed as a group
    • Document the Research/Analysis on the Template provided:
      • Complete 2 sections (Segment or Force) on the Analysis Tables
        • Use the Tables to summarize your findings.

Requirements: as long as needed in the tables

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