Media management project

PROJECT OVERVIEW

Develop a comprehensive reseach for a media organization operating in the UAE. This

Project replace the midterm exam.

Groups of 4-5 students will analyze real-world media management challenges, propose

strategies based on course management theories, and present actionable

recommendations. The project simulates leading a media firm, focusing on functions like

planning, organizing, leading, and controlling.

Submision Deadline: February 16th (Monday). Word document: 2000 words.

Class presentation: February 17th (Tuesday) and February 24th (Tuesday). PPT

document: 10 slides as maximun.

The weight of the grade in the overall grade is 25%: written part 10%, oral presentation

and defense 15%.

Remember to use a professional structure in your work. Don’t forget to include the title,

the names of all authors, a table of contents, and final conclusions with your

recommendations for improvement. Include an index at least 5 academic citations.

KEY OBJECTIVES

1. Apply management theories to media contexts.

2. Design HR strategies for motivating teams in diverse, global media

environments.

3. Identify Media management challenges: global influences on media operations,

such as digital disruption or ownership structures…

PROJECT TASKS

1. Organization Profile:

1) Select or create a media entity: e.g. TV network, Digital Publisher,

Streaming service….2. Management:

1) Describe the management style: Taylor theory, Fayol theory, Mayo

theory.

2) Describe the structure: close vs open, dinamic vs rigid …

3) Leadership:

a. How is the decision making process? hieralchical vs horizontal.

b. Is the ownership the leader?

4) Media management challenges

3. HR and Leadership Plan:

1) Leadership in multicultural settings: how is the leadership?

2) Represents its organizational chart. Do you think any important

departments are missing?

3) 4) Organizational culture and environment. Describe it.

Talent management: Propose strategies for team motivation

4. Recommendations:

1) Your conclussions: ideas for improvement

Course Learning Outcomes considered in this Project:

1. Recognize the concept of management relevant to media business activities

2. Identify key theories and practice of management in the development of media

business activities

3. Apply concepts and theories to solve problems relating to the main themes of the

course.

4. Analyze media cases and develop the ability to take informed managerial decisions.