Media essays

In this assignment, you are expected to discover, observe, and analyze a media phenomenon related to China in an essay format. See examples below: 1: How Seniors Use Short-Video Apps: A stong and analytical topic can be: “Digital Kinship and Counter-Marginalization: Analyzing the Rise of ‘Silver-Haired Influencers’ on Douyin as a Form of Social Participation and Identity Re-negotiation.” 2. AI-Generated News Anchors A stong and analytical topic can be: Synthetic Authority: A Political Economy Analysis of State-Media Deployments of AI News Anchors (e.g., ‘Xinhua Xiaowei’ and a lot others) and the Re-framing of Broadcast Credibility. Topic Selection: There are no restrictions on topics. You may choose to explore your interests by industry (e.g., journalism, public relations, entertainment, broadcasting), by demographics (male, female, young, old, urban, rural, rich, poor, highly or lowly educated, etc), by profession (government officials, policemen, doctors, students, etc), or by technology (e.g., traditional media, AI, VR). Research Requirements: Your essay must be supported by credible sources, such as reputable news reports, academic research, think tank publications, and more. You may also apply relevant theories to analyze your material (be sure you have proper content to analyze) and strengthen your arguments. (Note: While applying theory is not mandatory, doing so effectively may enhance your essay.) Essay Structure: Your essay is suggested to include the following components: Introduction: Present the media phenomenon and its significance. Topic Delineation: Define the specific aspects you will explore. Analysis: Provide in-depth analysis of your observations. Conclusion: Summarize your findings and suggest areas for further exploration. You are free to modify the structure to best suit your writing style. A reference list is required at the end of your essay. Assessment Criteria: Your essay will be evaluated based on: Clarity of argument Depth of analysis Use of evidence Writing quality Plagiarism Policy: Plagiarism will be monitored and any instances will be addressed in accordance with academic integrity guidelines. Format: APA 7 Word requirement: 3000 minimum (excluding reference) Deadline: Feb 27, 11:59pm (midnight, not noon time) Weighting: 20%