MBA 500 Project One

Competency

In this project, you will demonstrate your mastery of the following competency:

Determine the impact of proposed strategic decisions across departments

Scenario

You work for a global health and beauty company that has decided to move to a strategic focus on the triple bottom line (TBL). Moving to a TBL focus means your company will measure its success based on people, planet, and profit rather than profit alone. This strategic decision is based on a desire to be true to the companys mission and vision and because engaging in corporate social responsibility (CSR) will make the company more successful.

The company objective is to transition from its current business model to CSR and TBL in three years. If the company successfully makes this transition, it would be the first in its industry to do so. This would create a first-mover advantage. As part of the TBL focus, the company CEO has asked each department manager to conduct a SWOT analysis of how transitioning to TBL will affect their departments.

You work in a rewards/membership product line that offers discounts, special services, and other benefits to customers for maintaining a fee-based membership in the companys membership rewards program. Now that the CEO has collected the SWOT analyses from all company departments, she has asked you to focus on how the TBL project will impact two cross-functional departments for your product line: marketing and sales.

To allow you to do the analysis she requires, your CEO has provided you with the following documents:

Her letter outlining the companys commitment to CSR and its plans for using TBL
The companys vision, mission, and values statements
The companys triple bottom line strategies document
Two SWOT analyses: one for marketing, one for sales

The CEO wants you to use this information to create key performance indicators (KPIs) to measure your product lines progress in meeting the companys CSR goals.

Directions

Your CEO has requested that you develop a memo that outlines the strategic KPIs for TBL in sales and marketing. She has asked that each of the following tasks be clearly communicated in the memo, and that they be addressed in the order given.

Develop one strategic question for each element of TBL: people, planet, and profit. These questions should give insights on how to measure the sales and marketing departments success in achieving the companys goals. As you develop your strategic questions, follow these guidelines:
1. Consider how each question relates to your interpretation of the provided SWOT analyses.
2. Consider how each question will help achieve the CSR goals outlined in the CEOs letter.
For each of your strategic questions, identify at least one key performance indicator (KPI) of successful strategy development and implementation.
1. Consider the objective of your strategic question and what you are trying to accomplish.
Explain how the KPIs will be measured.
1. Consider the metrics in your KPIs. What strategies or tools can you use to monitor the KPIs? Is there a timeline or frequency of measurement?
Identify functional considerations related to TBL.
1. How does the interconnectedness of the sales and marketing departments impact the measurement of TBL? Consider how these teams work together and provide specific examples of their relationship.

This memo will be shared with your CEO and other stakeholders, so please check the memo for spelling and grammar.

What to Submit

To complete this project, you must submit the following Word Document:

A KPI Strategy Memo
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be no more than 6 pages in length and should include references cited in APA format. Consult the for more information on citations.

Supporting Materials

The following documents are internal knowledge sharing for the assignment and do not need to be cited in your document. The documents should be mentioned in your writing. For example, According to the company CSR Initiative Letter,

Document:
This document is a letter from the CEO.

Document:
This document contains the vision, mission, and values statements referenced in the CSR initiative letter.

Document:
This is a document outlining the key strategies to help the organization move to a triple bottom line model.

Document:
This document contains a combined SWOT analysis from the two departments.

Project One Rubric

Criteria	Exceeds Expectations (100%)	Meets Expectations (90%)	Partially Meets Expectations (70%)	Does Not Meet Expectations (0%)	Value
One Strategic Question	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Develops one strategic question for each element of TBL to measure its success	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include developing one strategic question for any one element of TBL	Does not attempt criterion	20
One KPI	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Identifies one KPI of successful strategy development and implementation for each strategic question	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include identifying components of a KPI	Does not attempt criterion	20
KPI Measurement	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how KPIs will be measured	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explaining the need for developing KPIs	Does not attempt criterion	20
Functional Considerations	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Identifies functional considerations related to TBL	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include identifying functional considerations of any one department related to TBL	Does not attempt criterion	20
Clear Communication	Exceeds expectations with an intentional use of language that promotes a thorough understanding	Consistently and effectively communicates in an organized way to a specific audience	Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding	Shows no evidence of consistent, effective, or organized communication	20
Total:					100%

Requirements: 5 pages, 12pt font, times new Roman, double spaced

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