Marketing Week 6

A. Answer the following questions for this assignment:

Wholesome Snacks, Inc., the maker of a variety of cookies and crackers, has just created a new vitamin-packed cookie. The new cookie has the potential to combat many of the health problems caused by malnutrition in children throughout poverty-stricken areas of the world.

To date, however, many of the larger developing markets have resisted opening distribution channels to Wholesomes products. Wholesome realizes that its new cookie could also help open the door for the company to sell its less nutritious products in these markets.

Therefore, the company is offering the new cookie at a low cost to government relief programs in exchange for the long-sought distribution channels. The company feels the deal is good for business, but the countries feel it is corporate bullying.

Questions

1. What do you think about Wholesomes idea for opening a new distribution channel?

2. Does the AMA Statement of Ethics address this issue?

Go to and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethics contains that relates to distribution channels in developing nations.

B. Marketing research is important before introducing new products and/or services.

Online marketing research seems to be the current trend and will continue to be the wave of the future.

Have you ever completed an online survey before or after purchasing a product?

What drawbacks do you see associated with conducting surveys online?

Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?

Be specific and write 150 words or more