This project develops a complete marketing plan for the EK Website, focusing on market analysis, target audience identification, and brand positioning. It applies key marketing concepts such as segmentation, targeting, positioning, and the marketing mix (4Ps). The project aims to show how marketing strategies can be used to attract customers, build brand awareness, and support business growth in a real-world context, all of that has been written already by Ai ( Chat gpt )
Attached Files (PDF/DOCX): EK Website – First Draft.pdf, MKT200 – Group Project Guidelines Rubrics.docx, mkt pro.docx
Note: Content extraction from these files is restricted, please review them manually.

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