Marketing strategy analysis

About this Assignment

In Business 102: Principles of Marketing, you have learned the essential concepts that shape how businesses connect with consumers, build brand loyalty, and stay competitive. Now, it’s your turn to apply these principles in a real-world analysis and write a 2000 to 3000-word paper.

For this assignment, you’ll choose a well-known brand and analyze its marketing strategy using the 4Ps–Product, Price, Place, and Promotion. In a written report, you’ll assess how the brand builds its identity, connects with consumers, and stays ahead of competitors. You’ll also apply consumer behavior theories, marketing channels, and pricing strategies to evaluate its effectiveness and suggest improvements.

Course Learning Outcomes

The following course learning outcomes are assessed in this assignment:

• Compare and contrast business marketing and consumer marketing
• Contrast relationship selling techniques with conventional sales methods

Related Lessons

Prompt

In the written report, you’ll explore:

• Product: What does the brand offer, and how does it differentiate itself?
• Price: How is the product priced compared to competitors, and what pricing strategy is used?
• Place: Where and how does the brand distribute its products to reach customers?
• Promotion: What marketing channels does the brand use to engage consumers?

You’ll also apply consumer behavior theories, marketing channels, and pricing strategies to assess how effectively the brand maintains its competitive edge. Finally, suggest at least one improvement to enhance its marketing strategy.

Formatting & Sources

Please write your paper in the APA format. You may refer to the course material for supporting evidence, but you must also use at least four credible sources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA format. (including the lesson title and instructor’s name).

• Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
• Secondary sources come from peer-reviewed scholarly journals, books, or online articles. You may use sources like JSTOR, Google Scholar, and Research Gate to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)

If you’re unsure about how to use APA format to cite your sources, please see the following lessons:

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Grading Rubric

Your essay will be graded based on the following rubric:

5-Point Scale Rubric

CriteriaUnacceptable (1)Needs Improvement (2-3)Good (4)Excellent (5)Total Possible PointsStructure and Organization (x5)Disorganized; illogical structure hinders understanding. Word count is lower than 50% of the minimum word count for assignmentSomewhat disorganized; structure does not detract from understanding. Word count is 50-74% of the minimum word count for assignment.Structure is logical; organized and supports understanding. Word count is 75-89% of the minimum word count for assignment.Organization is logical; structure enhances clarity and delivery of material. Word count is 90% or more of the minimum word count for assignment.25Mechanics (x5)Submission has major errors related to grammar, spelling, syntax; organization confuses the reader and interferes with the communication of ideas; sources are not included as required.Submission has a number of errors related to grammar, spelling, syntax; organization negatively impacts readability and interferes with the communication of ideas; some sources are cited but formatting is incorrect.Submission has few or no errors related to grammar, spelling, syntax; sources are cited but formatting is incorrect.Submission has no errors related to grammar, spelling, syntax; organization enhances readability and the clear communication of ideas; all sources are cited and formatted as required.25Analysis of the 4Ps of Marketing (x5)Missing key details about one or more of the 4Ps (Product, Price, Place, Promotion); lacks depth and supporting evidence.Covers the 4Ps but lacks depth, clarity, or sufficient supporting evidence in one or more area.Provides a well-structured analysis of the 4Ps, demonstrating a clear understanding of how they relate to the brand’s marketing strategy.Offers a thorough, insightful analysis of the 4Ps with strong supporting evidence, demonstrating a deep understanding of the brand’s marketing strategy.25Application of Consumer Behavior & Pricing Strategies (x5)Lacks application of consumer behavior theories and pricing strategies; minimal supporting evidence.Attempts to apply theories but lacks clarity or evidence; limited connection to the brand’s strategy.Applies consumer behavior theories and pricing strategies with appropriate examples.Effectively applies theories and strategies with strong supporting evidence and clear connections to the brand’s success.25

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