Marketing research based on primary data

As with secondary data, primary data is used to determine the target market or markets that may be in need of a product or service. Unlike secondary data, which can be found from existing sources, primary data is gathered by using one or more collection methods. In this assignment, you will identify an existing product or service for which you feel should have primary data gathered. Complete the following for this assignment: Describe a possible new consumer product or service to be provided to a specific market by a real or a fictitious company that you believe should be researched via primary data. Select a country in which to market your product or service. What are the demographics (age, gender, income, and so on) of the primary target market that you would consider the best fit for your new product or service? Explain why you believe it is important to have primary data for the product or service. Identify the data that should be gathered through primary research. How would you suggest gathering this data? Identify possible mistakes the enterprise providing the product or service might have made, had they relied only on secondary data. Once complete, submit your assignment to your instructor. Refer to the Marketing Research Using Primary Data rubric to ensure you have met the requirements of the assignment prior to submitting. Include a title page. The length of this paper should be determined by the content. As stated previously for all assignments, your paper should generally follow APA guidelines in structure, format, citations, and references. In addition, the paper should be in Word or RTF format. Refer to Campus resources Academic Success Center Links to an external site. and Evidence and APA Links to an external site. as needed. Competencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria: Competency 1: Evaluate marketing research. Explains the need for and importance of primary data. Competency 2: Analyze a potential market, based on data. Describes a consumer product or service to be researched via primary data. Describes the target market for a product or service. Identifies data that should be gathered through primary research, and how the data should be gathered. Week 4 Assignment: Marketing Research Based on Primary Data Week 4 Assignment: Marketing Research Based on Primary Data Criteria Ratings Pts Describes a consumer product or service to be researched via primary data. 12.5 to >10.63 pts DISTINGUISHED Describes a consumer product or service to be researched via primary data and explains the objective of conducting associated marketing research. 10.63 to >8.75 pts PROFICIENT Describes a consumer product or service to be researched via primary data. 8.75 to >0 pts BASIC Identifies a consumer product or service to be researched via primary data. 0 pts NON_PERFORMANCE Does not identify a consumer product or service to be researched via primary data. / 12.5 pts Describes the target market for a product or service. 12.5 to >10.63 pts DISTINGUISHED Describes the target market for a product or service, and describes the possible viability of the product in that target market. 10.63 to >8.75 pts PROFICIENT Describes the target market for a product or service. 8.75 to >0 pts BASIC Identifies but does not describe the target market for a project or service. 0 pts NON_PERFORMANCE Does not describe the target market for a product or service. / 12.5 pts Explains the need for and importance of primary data. 12.5 to >10.63 pts DISTINGUISHED Explains the need for and importance of primary data, and identifies possible mistakes the enterprise providing the product or service might have made, had they relied only on secondary data. 10.63 to >8.75 pts PROFICIENT Explains the need for and importance of primary data. 8.75 to >0 pts BASIC Explains general needs for primary data, but not for this specific product. 0 pts NON_PERFORMANCE Does not explain the need for and importance of primary data. / 12.5 pts Identifies data that should be gathered through primary research, and how the data should be gathered. 12.5 to >10.63 pts DISTINGUISHED Identifies data that should be gathered through primary research, how the data should be gathered, and how analysis of the results might affect business decisions. 10.63 to >8.75 pts PROFICIENT Identifies data that should be gathered through primary research, and how the data should be gathered. 8.75 to >0 pts BASIC Identifies either the data that should be gathered through primary research, or how the data should be gathered. 0 pts NON_PERFORMANCE Does not identify data that should be gathered through primary research, and how that data should be gathered. / 12.5 pts