Marketing Question

Write an analysis paper discussing the various performance measures from Chapter 12. Your paper should address two questions: 1. Describe. the history and purpose of the balanced scorecard and 2. What are the characteristics of successful balanced scorecards? Explain your answer thoroughly.

Your analysis paper (1-2 pages) should show your own thoughts about how these performance analysis can be used in the business world.

Due Date for Assignment: By 11:55 PM ET on Sunday

Total Point Value: 100 points

Weekly Learning Goals:

2. Define the Balanced Scorecard and How it Can Be Used (Course Learning Outcomes: #2/Program Learning Outcomes: #1)

Evaluate and Determine Whether to Sell or Process Further (Course Learning Outcomes: #4/Program Learning Outcomes: #6 & #2)

Criteria

Level 5

20 points

Level 4

15 points

Level 3

10 points

Level 2

5 points

Level 1

0 points

Criterion Score

Required 1 to 2 Pages

Met the 1 to 2 Page Requirement

75% of 1 Page

50% of 1 Page

25% of 1 Page

No Submission

Score of Required 1 to 2 Pages,

/ 20

Grammatical Correctness

No Grammatical Errors

1 to 2 Grammatical Errors

3 to 4 Grammatical Errors

5 to 6 Grammatical Errors

No Submission

Score of Grammatical Correctness,

/ 20

Academically Written (Citations and References)

Excellent Academically Written

Good Academically Written

Fair Academically Written

Poor Academically Written

No Submission

Score of Academically Written (Citations and References),

/ 20

Described the History and Purpose of the Balanced Scorecard

Excellent: Described the History and Purpose of the Balanced Scorecard

Good: Described the History and Purpose of the Balanced Scorecard

Fair: Described the History and Purpose of the Balanced Scorecard

Poor: Described the History and Purpose of the Balanced Scorecard

No Submission

Score of Described the History and Purpose of the Balanced Scorecard,

/ 20

Answered What the Characteristics are of a Successful Balanced Scorecard

Excellent: Answered What the Characteristics are of a Successful Balanced Scorecard

Good: Answered What the Characteristics are of a Successful Balanced Scorecard

Fair: Answered What the Characteristics are of a Successful Balanced Scorecard

Poor: Answered What the Characteristics are of a Successful Balanced Scorecard

No Submission

Score of Answered What the Characteristics are of a Successful Balanced Scorecard,

/ 20

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