Marketing Question

Fenton, Inc., has established a new strategic plan that calls for new capital investment. The company has a 9.8% required rate of return and an 8.3% cost of capital. Fenton currently has a return of 10% on its other investments. The proposed new investments have equal annual cash inflows expected. Management used a screening procedure of calculating a payback period for potential investments and annual cash flows, and the IRR for the 7 possible investments are shown. Each investment has a 6-year expected useful life and no salvage value.

Write a business letter to the Board of Directors objectively weighing out the pros and cons of this project and make your recommendation(s). Review the video in the Weekly Review section for a tutorial video on How to Write a Business Letter.

1. which project(s) is/are unacceptable and briefly state the conceptual justification as to why each of your choices is unacceptable.
2. Assume Fenton has $330,000 available to spend. Which remaining projects should Fenton invest in and in what order?
3. If Fenton was not limited to a spending amount, should they invest in all of the projects given the company is evaluated using return on investment?Due Date for Assignment: By 11:55 PM ET on Sunday Total Point Value: 100 pointsWeekly Learning Goals:5. Evaluate and Determine Whether to Sell or Process Further (Course Learning Outcomes: #4/Program Learning Outcomes: #6 & #2)

Due on Feb 22, 2026 11:59 PM