The purpose of this journal is to use the knowledge you have gained about the basic principles of marketing to review a commercial for a product or service. Please view the following commercial: . A transcript and closed captioning are available once you access the video. In an essay response, you will include the following information concerning the commercial you just viewed:
- What is the product or service offered in the commercial?
- How would you describe the target market for the company that created this commercial?
- How would you describe the specific market segment that the commercial is designed to reach?
- What is the connection between the commercials message and the specific market segment?
Your journal should consist of a minimum of four well-constructed paragraphs. Sources used, if any, should be listed and formatted in APA. Right click blue hyper link to open video in a new window
Requirements: 4 paragraphs
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