Marketing Question

Redesign the Contact Landing Page | Ignite Atlantic

Scenario: Congratulations on creating a successful welcome email! Your email readers are opening your email and clicking through to the website however, the link hasnt been overly successful at converting. Ignite Atlantic has asked you to redesign the . The current page is not optimized for SEO or AI discoverability.

Its good timing. Once this landing page is done, you can also use this page for

Landing Page Objectives:

Redesign the .
Optimize it for SEO and AI Discoverability. For inspiration on what similar organizations webpages look like, see , , and .

Requirements:

Total webpage copy 300-350 words (addresses, phone, email address up to 50 words)

Create unique webpage copy (60-80 words) for each location Northern, Southern and Cape Breton; location optimized, relevant keywords.
Add three employee contact photos – one per location (Brittany, Jody, Maya). Optimized images.
Include personalized CTA buttons for each employee.

Tip! Landing pages are meant to convert. Keep it simple. Navigation bars and footers are not required for this assignment. Keep the focus on copy that converts.

Option: If you own a business or work for one and would like to apply this assignment to your business, please contact your instructor.

Instructions:

Refer to the creative brief and background information from Assignment #1
Sign up for a free version of . This will provide you with nine free templates. A credit card is not required for the free version. Option: Hubspot is an option for this assignment however the templates require more technical design skill.
Choose a free landing page template. Tip: any landing page template can be used but remember, you arent asking the reader to sign up or subscribe. You already have subscribers, the objective to is move customers further down the funnel.
Name the page: Ignite Atlantic [Your Name] Landing Page
Edit the template as you wish.
Apply the .
Use only copyright free images from Ignite, , or other creative commons websites. Note that some templates use images from Shutterstock (paid with watermark these wont work). Be sure to swap these out before sharing your link.
Once complete, publish the page. Copy the URL into a Word document and submit to Brightspace. A list of URLs will be shared with Ignite who will provide us with general feedback. The client feedback does not directly impact your grade.
Test your work by using the resources found at

Grading Rubric (25 Points Total):

Call to Action (3 points)
3-5 Blink Test (2 points)
- Key elements assist with the landing page intent and pass the 3-5 second blink test for the above the fold content.
Attention Ratio (2 points)
- Focus on a single message or offer, minimal distractions.
Headlines and Sub-headlines (3 points)
Branding (2 points)
- Consistent use of logos, colors, and messaging specific to the brand identity
Social Proof (2 points)

Clear and compelling CTA (2 points)

Placement of CTA for visibility (1 point)

Attention-grabbing headline (1.5 points)

Engaging sub-headline or lead sentence supporting the message (1.5 points)

oTestimonials or endorsements included (1point)

oVisual proof like logos of affiliated companies or partners if applicable (1 point)

Hero Shot, images and graphics (3 points)
On-brand (2 points)
Privacy Statement (1 point)
Quality Content (5 points)

oHigh-quality hero image supporting the message (1 point)

oEffective use of images and graphics (2 points)

The landing page should be on-brand for Ignite Atlantic, with consistent use of logos, colors, and messaging specific to the brand identity and brand voice.

Mention privacy assurance related to data handling and user privacy

Requirements: As written

WRITE MY PAPER

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