Marketing Plan: Promotion and Price

1. Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Describe if the company you selected uses the tools.
2. Choose at least 2 of these tools and describe how the company uses each and discuss why these marketing communication tools are working or not working. What kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.) if a change in strategy was needed.
3. What advertising objectives would you recommend (see table entitled Possible Advertising Objectives in Chapter 15)?
4. Describe the pricing strategy used by this company and compare to the pricing strategies of its major competitors.

After submitting to the Dropbox, save this document for your final project in which you will edit this Dropbox assignment to fit the purposes of the final project.

You must write a paper of 250-350 words in length using MS Word. Citations must follow current APA format.

USE THE BRAND TITLEIST AND SPECIFICALLY TITLEIST GOLF BALLS FOR THE ASSIGNMENT. ATTACHED RUBRIC AND FIGURE NEEDED FOR THE ASSIGNMENT. THANK YOU!