Marketing Management /201

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced forpoor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or otherresources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. Nopictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

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Learning Outcome:

Critical Thinking (10 Marks)Reading required: – Read Chapter 1, 3 and 5 carefully and then put your answers based on your

understanding.

1. Noon, a homegrown e-commerce platform, competes directly with Amazon.sa in a rapidlygrowing digital marketplace. Critically assess how Noon uses differentiation strategies tocompete with the global giant like Amazon. In your answer, evaluate Noons use of localizedmarketing, partnerships, logistics, and customer experience. Chapter-1. (4 Marks)

1. 2. Most of the Saudi brands rely heavily on Snapchat and TikTok for marketing. Critically examinewhich of the 4Es (Excite, Educate, Experience, Engage) do these platforms support best, andwhy? Chapter-3. (3 Marks)
2. 3. Today, marketers cannot ignore consumers concerns about the environmental impact of thefirms activities. Critically examine how should a Saudi food delivery company like Jahezrespond to the growing social trend of health and wellness? Chapter-5 (3 Marks)

Important Notes: –

For each question, you need to answer not in less than 150 Words.

changing global environment. (CLO-4)

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Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the

Support your answers with course material concepts, principles, and theories from the

textbook and scholarly, peer-reviewed journal articles etc.

Support your answers with references.

Use APA style for writing references.

Good Luck

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