Marketing Final Paper

Evaluate a recent purchase (product or service) that you made. Identify a product or service and discuss it using the terms, concepts, and frameworks learned throughout the course to examine the product and its marketing and discuss how value is created and delivered to the customer. Also discuss the internal and external influences that affected your decision.

Content

1. Identify the product or service that you would like to analyze.
2. Take a look at the marketing materials for the product or service you’re analyzing – either the materials that you used to help make your purchasing decision, or materials that you did not find until after the purchase.
3. Discuss the product or service and your purchase decision in terms of external influences, internal influences, the consumer decision process, and any marketing regulation that could play a role in that process.
4. Using your analysis, answer the question “how is value created and delivered for this product or service?”
5. Be sure to use relevant concepts, terms, and frameworks from the textbook when analyzing and discussing the product or service.
6. The report must include at least five external sources in your discussion.

Additional Instructions for the Paper:

• Please use APA (No cover page or abstract) formatting for this assignment.
• Citations/references are required and must be in APA formatting.
• Include at least five (5) sources/examples/articles.