Marketing assignment- Market Classification Targeting & Segm…

Assignment Overview

For this assignment, you will select ONE of the objectives listed below and demonstrate your understanding using real-world examples. You may choose to cover more than one objective for additional depth.

Choose From the Following Objectives:

Option A Objective 6-1

Explain how markets are generally classified.

Your paper should:

• Define what a market is.
• Explain at least three types of markets (consumer, business, government, institutional).
• Provide real-world examples of each.
• Explain how buying behavior differs across these markets.

Length: 12 pages

Option B Objective 6-2

Discuss three targeting strategies.

Your paper should:

• Define target marketing.
• Explain:
• Undifferentiated (mass) marketing
• Differentiated (multi-segment) marketing
• Concentrated (niche) marketing
• Provide one real company example for each strategy.
• Discuss advantages and disadvantages of each strategy.

Length: 12 pages

Option C Objective 6-3

Identify the major segmentation variables.

Your paper should:

• Define market segmentation.
• Explain the four major segmentation variables:
• Geographic
• Demographic
• Psychographic
• Behavioral
• Provide a real-world product example and describe how it uses at least two of these variables.

Length: 12 pages

Formatting Requirements

• Typed, double-spaced
• 12-point Times New Roman or Arial
• 1-inch margins
• Include your name and course information
• Use complete sentences and professional writing