marketing assignment

A nursing home has decided to conduct a short survey to assess whether the family members who are responsible for an elderly resident are satisfied with the care being given. A portion of the survey is listed on page 229. Please critique the survey.

Your main post should be a minimum of 300 words and should make reference to the text.

1. A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem. Provide your recommendation on each issue:

a. The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men 35 to 60 in the community suffering with some form of sexual dysfunction.

b. The president of a large primary care practice with more than 100 physicians across 10 primary care sites wants to better understand patient opinions to the service-delivery components of the practice. She has read the patient comments on Facebook, Linkedin, and on the blog posts that the group has on its own web page. Other than trying to summarize the content of six months of active posts, she cannot determine an organized way to provide feedback to the physicians and staff at the upcoming retreat.

c. An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel that will treat its subscribers. The physicians are in four states in the upper MidwestMinnesota, Iowa, North Dakota, and South Dakota.

1. A health group wants to identify consumers who (a) once went to a competing primary care group but then left that group, (b) have at least one child, and (c) live in the primary service area of the towns hospital. Write questions to target this population and suggest the best method for getting this information.
2. The American Academy of Pediatrics wants to conduct a survey of recently graduated family practitioners to assess why they did not choose pediatrics for their specialization. Provide a definition of the population, suggest a sampling frame, and indicate the appropriate sampling unit.

In the previously cited example (problem 3), suggest the appropriate sampling method in terms of the following:

probability versus nonprobability,

single unit versus cluster unit,

stratified versus unstratified,

equal unit versus unequal unit, and

single stage versus multistage.

The following list presents the alternative samples obtained by a healthcare marketing research firm for its clients. Describe the type of sample each one represents.

Ten people sitting in the waiting room are asked to describe the ambience of the facility and the attitude of the receptionist.

The medical school samples alumni regarding evaluations of their education. Respondents are selected in an amount equal to the same population of specialties from the graduating class.

The walk-in clinic calls every 15th patient who visited the clinic on Wednesday to assess whether the patient was greeted by the receptionist and given a handbook regarding the scope of services and an explanation as to how the clinic operates