Marketing Assigment Brief

I will upload all the instructions for the assignment brief below. Read it carefully, and make sure to follow all the instructions, I need you to be as creative as possible please!

The company is Uniqlo, you should base everything on the brand and what they stand for!

Just focus on the slides for SWOT analysis, the marketing campaign, and the ROI!

Any questions you have ask me please! Working in groups, you will form your own marketing agency, with Uniqlo as your client. Using your collective

knowledge of marketing fundamentals, you are asked to respond to the following challenge:

A new marketing director has just arrived in the company and is looking to shake things up. They have

asked you to present your SWOT of UNIQLO as a brand and a pitch for a new marketing campaign strategy.

They want your marketing pitch to be rooted in detailed analysis of the brands situation, performance

and opportunities. Note that your project should not involve innovation of new products, nor a new pricing

strategy.

To achieve this, your marketing agency will deliver a comprehensive proposal that follows a structured and

strategic approach, outlined in the table under Indicative Structure. This structure will guide your response,

ensuring each section builds towards a final proposal that not only meets the brief but also provides a clear,

impactful, and innovative solution for Uniqlo. For this assessment, you are encouraged to practice using AI

to augment your group work (see Leveraging AI for further details). Your marketing agency will ultimately

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produce a <V-minute video-recorded presentation which you will be graded on. Please refer to the guidelines

below on the submission requirements and how to structure your work.