Market Analysis for NP-Led Practice or Service

MODULE 6 Applied Project: Market Analysis for an NP-Led Practice or Service Estimated length: 34 pages (excluding title page and references) Assignment Purpose This assignment evaluates your ability to use population, workforce, and health data to justify the feasibility of an NP-led practice or NP-led service/role. You will analyze community or organizational needs and identify opportunities where nurse practitioner services can improve access, quality, efficiency, or outcomes. Choose one pathway for your analysis: Option A: Independent NP-led practice Option B: NP-led service, program, or role within an existing organization Both approaches are equally acceptable and will be graded using the same rubric. Assignment Overview Using credible demographic, epidemiologic, and workforce data, you will conduct a structured market analysis to identify unmet needs and justify the viability of an NP-led solution. This analysis will serve as a foundational component of your final Strategic Practice Analysis Portfolio. Project Components Part 1 Target Population and Setting Identify and describe: The population you aim to serve (e.g., older adults, rural populations, chronic disease cohort) The geographic area or organizational setting Key characteristics relevant to healthcare delivery (age, socioeconomic factors, access barriers, disease burden) Part 2 Community or Organizational Need Using credible data sources (e.g., census data, public health reports, workforce data), address the following: Describe the healthcare need or service gap Explain why current services are insufficient, unavailable, or misaligned Identify trends that support the need for an NP-led intervention Part 3 Market and Competitive Landscape Analyze: Existing services addressing this need (external competitors or internal alternatives) Availability of providers and services Gaps in access, efficiency, quality, or cost For NP-led services within an organization, you may include internal factors such as workflow inefficiencies, service delays, or underutilized NP roles. Part 4 Feasibility and Opportunity Assessment Discuss factors influencing feasibility, such as: Workforce availability Regulatory or scope-of-practice considerations Organizational readiness (if applicable) Alignment with value-based care or population health goals Part 5 Implications for Business Planning This section should clearly explain how your market analysis informs future business or strategic planning. Address all of the following: Service Design: How does your analysis shape the type of NP-led practice or service proposed? Resource Planning: What implications does this analysis have for staffing, scheduling, or resource allocation? Financial Considerations: How might payer mix, population characteristics, or service demand influence revenue sustainability or cost management? Strategic Fit: Explain how this opportunity aligns with long-term goals such as growth, quality improvement, access expansion, or organizational priorities. Important: This section should demonstrate how data informs decision-making, not simply restate earlier findings. Formatting Requirements 34 pages (excluding title page and references) APA 7th edition Tables and figures allowed Minimum of 3 credible data or scholarly sources Remember that this is a paper–so your writing should reflect thoughtful synthesis of these components. Be sure to include introductory and concluding paragraphs, and in the intro, inform your reader which pathway you are analyzing (NP-led practice, or NP-led service/program). Learning Outcomes Alignment Use market and population data to identify healthcare opportunities Justify NP-led services or practice models using evidence Apply business planning concepts to real-world NP roles Aligned Course Outcomes: CO 1, 3, 5