Assignment 1: Sub Saharan Africa is my country for this assignment
Its time to determine the promotional methods you will use to reach your target audience. Your methods will vary depending on your target audience, as well as on the product or service you are marketing. However, your promotional plan should include multiple mediums and methods to effectively reach your audience. (As an example, consider a combination of mass media or digital advertising along with a direct personal selling approach.)
Things to Consider
- Make sure your choices in this assignment are consistent with all previous choices youve made in earlier weeks. In particular, review your work in Week 4 (and the promotion section of the Marketing Mix assignment), as well as Week 5 (and the go-to-market channels).
- Make sure you consider elements that could impact your promotion and message (such as cultural issues, language barriers, reginal infrastructure, and legal and political challenges).
Assignment Instructions
Create a PowerPoint presentation (with narrated audio) that outlines the promotional methods you will use to reach your target audience.
- This presentation will contribute to both your final presentation and final paper due in Week 7.
- Be clear and concise in your explanations, and be sure to support your choices with relevant insights from your previous assignments
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