Management Question

Orion Manufacturing, a global producer of precision components for the aerospace sector, has launched a strategic initiative to modernize its enterprise resource planning (ERP) system. The project, titled Orion CoreStream, aims to consolidate multiple legacy systems into a single, cloud-based platform to streamline procurement, production, and inventory management.

Ravi Patel, the project manager, is excited but aware of the enormous communication challenges ahead. With operations spread across North America, Europe, and Southeast Asiaand a diverse group of stakeholdersthe project demands precise and inclusive communication strategies to ensure stakeholder alignment.

The stakeholder list includes:

Executive Sponsor (COO) Highly invested in business transformation and expects detailed dashboards showing milestones and risks. Prefers briefings every other week.
IT Director Supports technical execution and prioritizes data security and integration risks. Wants technical documentation and weekly status updates.
Regional Operations Managers Care most about operational disruptions and training for their staff. Want monthly email updates and site-specific video walkthroughs.
Procurement Team Frustrated with legacy systems and eager for change but feel uninformed. Need hands-on demos and clear task assignments.
External Vendor (Cloud ERP provider) Provides implementation support. Seeks timely, consistent documentation and decisions to avoid scope creep.

The Challenge

Three months into the project, Ravi notices communication cracks forming:

The COO has expressed frustration about not being informed early enough on vendor delays.
The IT Director is overwhelmed by change requests but claims decisions are made without full technical input.
Regional managers are resisting training sessions, claiming theyre too generic and not tailored to their operational context.
The vendor is warning that scope misalignment could derail the timelineand they blame inconsistent communication from Orions internal teams.

Ravi realizes the Stakeholder Communication Plan he developed at the beginning of the project may have been too general and not tailored to the communication preferences, roles, and concerns of each group. With team morale slipping and executive confidence faltering, he must quickly reassess and redesign the plan to regain control of the project narrative and stakeholder confidence.

Your Task What You Must Do

You have been brought in as an external consultant to diagnose communication issues in the Orion CoreStream project and help project manager Ravi rebuild an effective stakeholder communication strategy.

To complete this assignment, you must:

Step 1: Identify Key Communication Failures

Analyze the case study and describe at least three specific communication breakdowns.
Explain what went wrong, which stakeholders were affected, and what the consequences were.

Step 2: Design a Stakeholder Communication Plan

Select three stakeholders or stakeholder groups from the case (e.g., COO, IT Director, Procurement Team, Vendor).

For each selected stakeholder:

Define their communication needs, preferences, and pain points.
Propose a tailored communication strategy, including:
Frequency of communication (e.g., weekly, monthly)
Preferred format (e.g., dashboard, email, video, live meeting)
Communication channel (e.g., Teams, email, phone call, in-person)
Key content or focus areas
Responsible communicator (e.g., Ravi, project coordinator)

Step 3: Propose a Communication Feedback Mechanism

Describe how Ravi can ensure communication is two-way, not just top-down.
Include a method for stakeholders to give feedback or raise concerns (e.g., check-ins, surveys, stakeholder meetings).

Step 4: Prepare a Response for an Executive Meeting

Imagine Ravi is invited to an urgent executive review meeting.
Prepare a brief action plan or slide outline (in bullet points) that Ravi can present to:
Show an understanding of the issues
Communicate next steps
Reassure leadership that the project is under control

Requirements:

There is no minimum or maximum required number of pages. Your analysis will be considered complete, if it addresses each of the components outlined above.
Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited. A minimum of 3 – 5 sources (excluding the course textbook) from scholarly articles or business periodicals is required.
Include your best critical thinking and analysis to arrive at your justification.

Requirements: whatever it says on the requirements

WRITE MY PAPER

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