M06: Case Analysis Parts: 1 & 2 (SWOT Analysis)

Directions: ADD PART 2 TO PART 1 AND SUBMIT AS ONE PAPER. ONE TITLE PAGE AND ONE REFERENCES PAGE. APA FORMAT.

IMPORTANT!! This is a test of your Critical Thinking! You MUST develop the SWOT Analysis from your own information. DO NOT use a SWOT or strategy analysis from the internet as a source. Use of these sources will result in a -0- for the assignment.

Please read the instructions carefully. Add section titles in bold font, to help you focus your writing, and so that your instructor can ensure that you covered everything. See the rubric below for grading. See the Rubric to ensure you receive full credit for the Assignment.

Part 2: SWOT Analysis

Download Case Analysis -Part 2 (SWOT Analysis) TemplaPart 2: SWOT AnalysiGood strategy, plus good strategy execution, equals good management. A winning strategy must fit the enterprises external and internal situation, build sustainable competitive advantage, and improve company performance. SWOT analysis is a simple but powerful tool for sizing up a companys resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being.

A SWOT Analysis is usually done in a matrix format, but you must create your SWOT in OUTLINE form. See the example in the Supplemental Materials Module. Include 1-3 sentences for each item in the category, that describes in greater detail the company situation. Follow the sentences with a citation to show the source of your information. For example:

Strengths

• XYZ has worldwide brand recognition. In it’s 10K filing, XYZ lists brand recognition as one of its assets (SEC.gov)
• XYZ
• XYZ
• XYZ

Outline format is the only accepted format for this assignment. Include the following in your outline, and tell about each one in a few sentences:

1. Identify company resource strengths and competitive capabilities. (4 strengths)
2. Identify company resource weaknesses and competitive deficiencies. (4 weaknesses)
3. Identify the companys market opportunities. (4 opportunities)
4. Identify external threats to the companys future business prospects. (4 threats)

AAnalyze in detail each of the items you include in the SWOT analysis. Cite sources to verify the facts you state in the analysis. Each item presented in the SWOT MUST be followed with a citation to show the source of your information. Personal opinion is not enough. You can have personal opinions, but verify them with reliable sources that agree with you. For the Internal analysis the textbook, company website, competitor’s websites and SEC.GOV are good sources. For the External analysis (Opportunities and Threats) you can cite various business journals containing economic data, employment data and SEC.GOV. There are many websites that list this information. Each item must be cited them to add credibility and reliability to your analysis. Full credit is not awarded without a citation.

Don’t forget references! A total of 6 references is required. That is 3 in addition to the 3 required in Part 1. Use the APA resource for assistance. All references must be in alphabetical order. AI should only use Wikipedia, Investopedia, Britannica, SWOT Analysis of the company, and the AI source used as references.

As always, proofread and edit your work. NEVER use first (“I”) or second person (“you”) in a case analysis. Use the third person (“they”). Turnitin is used for this assignment. Once you submit your work, please look at the report that comes up, and make changes accordingly.