Leading Wilson & Co. into the Digital Age

Leading Wilson & Co. into the Digital Age

Wilson & Co., a leading manufacturer of handcrafted furniture, has seen a decline in sales over the past few years. The furniture industry is rapidly shifting towards online sales and customization options. The board of directors has hired you to implement a major change initiative – a complete digital transformation. This will involve:

• Developing a user-friendly e-commerce platform for online furniture sales.
• Implementing a customer relationship management (CRM) system to track customer preferences and personalize the buying experience.
• Introducing online design tools allowing customers to customize furniture pieces.

Project Goal: Develop a comprehensive change management plan to guide Wilson & Co. through their digital transformation, addressing potential resistance and ensuring a smooth transition.

Phase 2: Navigating Resistance:

• Identifying Resistance Points: Anticipate potential resistance to the change from various stakeholders (e.g., fear of job losses, concerns about quality or customization). Use your understanding of human behavior and change management principles to identify the root causes of this resistance.
• Overcoming Resistance: Develop a plan to address the identified resistance points. This may include:
• Employee communication and training: Develop strategies to address employee concerns about job security and equip them with the necessary skills to thrive in the new digital environment.
• Change Management Activities: Consider activities like workshops, focus groups, or one-on-one meetings to address employee concerns and ensure their buy-in.
• Customer communication and education: Develop strategies to address customer concerns about online furniture purchases and ensure a smooth user experience with the new platform and customization tools. This may involve demonstrations or FAQs.

Deliverable:

• A written report outlining your analysis of resistance and your plan to overcome it.

Must be in APA 7th.