Lab 2: Strategy + IS Blueprint analysis

Lab 2: Strategy + IS Blueprint analysis

Scenario : You are a consultant for a campus coffee shop called Blue Mug Caf. Sales are steady, but students complain about long lines and wrong orders. Competing options include Starbucks, vending machines, and energy drinks.

Your task: Use what we learned to create a strategy + IS plan.

Deliverable (1 page, in class)

• Five Forces analysis
• Value chain + one improvement per step
• Benchmarking targets (3 metrics)
• Choose a competitive strategy
• Run / Grow / Transform plan
• Quick ethics check (extended value chain)

Tips:

• Step 1 Define the industry clearly
• Step 2 Porters Five Forces (simple ratings + reasons)
• Step 3 Value Chain (with IS ideas for each primary activity)
• Step 4 Benchmarking (pick 3 metrics and targets)
• Step 5 Choose a Competitive Strategy
• Step 6 Run / Grow / Transform plan (very beginner friendly)
• Step 7 Extended Value Chain + Ethics Check
• Step 8 Final 1-page plan

Choose one organization (real or imaginary):

• a small online store
• a gym
• a coffee shop
• a nonprofit

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