Kody Low

SWOT Analysis Assignment – Remember we are using the same company you chose last week for all assignments!

Listen to the SWOT Analysis Lecture to learn more about a SWOT Analysis!!!

As part of your marketing plan you will need to complete a SWOT analysis for your chosen company. For this assignment you will prepare a SWOT analysis. Strengths and Weaknesses are internal factors that the company controls. These factors are related to the companies management team, research and development activities, manufacturing capabilities, the companies product line, brand name, distribution efforts, financial situation, market share, sales organization, supply chain management, etc. Strengths are factors you excel at and can leverage. Weaknesses are factors you need to improve.

Opportunities and Threats are external to the firm and you do not control. Though you do not control these factors you can plan for them and take advantage of opportunities and mitigate the threats. Opportunities and Threats is information from your environmental search. These factors are related to competitors and their activities, changes in technology, social trends, changes in the economy, and government regulations. Be sure you have a bullet point in the SWOT matrix for all five environmental uncontrollable factors!!! If you insert a point as an opportunity or threat that you control it is either a strength or a weakness, not an opportunity or a threat.

For example, building a website is not an opportunity, if you don’t have one it is a weakness. If you suggest they can expand their distribution as an opportunity, this is something they can control, so it is not an opportunity, it is an weakness.

First prepare the SWOT matrix and insert bullet points related to each quadrant, then start a new page and provide a written analysis of these factors. As you complete this assignment it can be included in your marketing plan. I have provided a SWOT matrix in Canvas that you can download. Be sure you are including your narrative in addition to the Matrix. Invest time in this as this will then complete one portion of your marketing plan project.

Remember you are to add this section to the Marketing Plan file you started last week. Insert new Headings of SWOT analysis, Insert sub-headings of Strengths, Weaknesses, Opportunities and Threats and insert your narrative under each respective sub-heading. Be sure to insert a SWOT model image with your bullets inserted into the model. Note there is a sample of this model attached here.

Please note all assignments have a grading rubric so look over the rubric to see how this assignment will be graded.

Due Sunday, February 15th by midnight.

Must use the same company as the last assignment: Lazy Low Bakery