Instructions
Job Application Preparation Portfolio – Step 1 Assignment
This assignment will guide you through the first step of preparing for your job application by researching the industry, creating a tailored resume, developing a cover letter, and writing a personal commercial (elevator pitch). This portfolio will help you present yourself confidently to potential employers by showcasing your skills, strengths, and understanding of the industry. We have already studied resumes, cover letters, and personal commercials in class, so be sure to review your class notes and documents to complete this step correctly.
Goal of the Assignment: The goal of this assignment is to equip you with the essential tools to navigate the job application process successfully. By thoroughly researching your chosen industry and competitors, creating a professional resume and cover letter, and crafting a personal commercial, you will develop a strong job application portfolio. This will help you effectively present your qualifications, demonstrate your fit for the role, and build confidence in your ability to market yourself to potential employers.
Industry Research (60 Points)
Instructions:
- Research the industry you want to work in, identifying key trends, challenges, and opportunities.
- Choose one main company of interest within that industry, which could be a company, organization, or university.
- Identify and analyze at least three competitors of your chosen company.
- Compare the competitive advantages of the selected company and its competitors. Focus on what sets each company apart in terms of innovation, customer service, technology, market positioning, or other relevant factors.
Resume Creation (50 Points)
Instructions:
- Create a tailored resume specific to the industry and company you are interested in.
- Assume the job title that you are aiming for and highlight the most relevant skills, experiences, and qualifications.
- Ensure the resume is professionally formatted, with clear sections for education, work experience, and skills.
Cover Letter Development (50 Points)
Instructions:
- Write a personalized cover letter that aligns with the role you are seeking within the company, organization, or university.
- The cover letter should be clear, concise, and tailored to the position, demonstrating why you are the ideal candidate for the role.
- Make sure to highlight your achievements and skills relevant to the job and company, using specific examples.
Personal Commercial (50 Points)
Instructions:
- Develop a 30-60 second personal commercial (elevator pitch) to present yourself confidently to potential employers.
- Highlight your skills, strengths, and achievements, focusing on why you would be a valuable asset to the organization.
- Ensure that your personal commercial is clear, professional, and persuasive, reflecting the communication techniques we have studied in class.
Format:
- Your personal commercial should be written in a 150250-word format (enough for 30-60 seconds of spoken delivery).
Submission Details
- All components (industry research, resume, cover letter, and personal commercial) must be submitted in PDF format as a single file.
- No video submission is required for the personal commercial at this step; it must be written in document format.
- Be sure to proofread and ensure that your work is free of errors.
Rubric for Step 1 (210 Points)
- Industry Research (60 Points)
- Research quality and depth (30 points)
- Competitor analysis and comparison (30 points)
- Resume Creation (50 Points)
- Relevance to the industry and job role (25 points)
- Professional formatting and presentation (25 points)
- Cover Letter Development (50 Points)
- Tailoring to the job and company (25 points)
- Clarity, conciseness, and professionalism (25 points)
- Personal Commercial (50 Points)
- Introduction and background (25 points)
- Presentation of skills, strengths, and achievements (15 points)
- Confidence, clarity, and overall effectiveness (10 points)
*** The industry I want to work in is Patient Financial Services and the company is Johns Hopkins Hospital which is the company I work for Now I want to stay in this career
The competition would be 3 hospitals in Baltimore Maryland that are not apart of Johns hopkins Hospital***
I have attached my real resume so I would need a cover letter

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