Jamaican Bobsled Team

The project will be an in-depth analysis of the jamaican bobsled team.

The written report should cover sections A-G listed

below. At least three sources should be included. For your citations, include the title/webpage

and date, as well as a picture of the citation site/object itself. Minimum page length is 5 pages

plus the citation page. International team/sport report sections:

A- Team/sport overview and history

B- Fan report (take me inside the fan base, unique fan cultures or

behaviors, rivalries, importance in community.)

C- Economic Impact: Local communities, stadium situation, financial

reports

D- Marketing: Recent team marketing initiatives, promotions (tickets), public

relations events

E- Sponsorships: Who are the team sponsors? How are they

activating the sponsorships?

F- Web page/media: Analyze the team web page and social media. Any ideas

for improvement?

G- Other/Summary: Review key points. Discuss cultural issues as well as future

challenges and opportunities on the field and off the field.