For this Discussion:

Business Models provide a framework for how to make or how to sell. Watch the video and answer the questions below.

The Explainer:

Conduct a little research on business models. Provide an example of how the industry assigned to you uses either the product and/or marketing business model.

Following is the assigned industry for you to focus on for this week’s business model, please use the first letter of your first name:

ADAutomobilesEHTravel TourismILHealth CareMPSporting GoodsQVHousehold/Personal ProductsWZTechnology & SoftwarePeer Reply Guidance:

Reply to this prompt by mid-week; and at least two colleagues by weeks end. Please review the Discussion Rubric for Timeliness expectations; initial response due Wednesday, peer replies start on Thursday

This discussion aligns with the following:

Rubrics

• BSB Discussion Board Rubric

reply to:

• Mohamed Monti posted Feb 11, 2026 1:25 AM
• Good Evening Class,
• A business model is basically how a company makes money while providing value to its customers. In the sporting goods industry, companies mostly use the product business model, but marketing also plays a big role in their success.
• The product business model focuses on creating and selling physical items. In sporting goods, this includes things like athletic shoes, workout clothes, and sports equipment. Companies design these products, manufacture them, and then sell them in stores or online. For example, major brands like Nike and Adidas make money by selling their products directly to customers or through retailers like Dicks Sporting Goods. Their goal is to create high-quality products that perform well and stand out from competitors. If the product is durable, comfortable, and improves performance, customers are more likely to stay loyal to that brand. Marketing is just as important in this industry. Sporting goods companies invest heavily in advertisements, athlete endorsements, and sponsorships. When professional athletes wear certain brands, it influences customers because people associate the product with success and performance. In this way, companies are not just selling shoes or equipment, they are selling a lifestyle and image. Strong branding allows them to charge higher prices and still maintain customer demand.
• Another strategy that is becoming more common is direct-to-consumer sales. Many companies now sell directly through their own websites and apps. This helps them increase profits and build stronger relationships with customers. Overall, the sporting goods industry shows how companies combine product quality and strong marketing strategies to create value and generate revenue in a competitive market.
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Week 2- K Tuang

• Contains unread posts
• KHUP TUANG posted Feb 10, 2026 9:53 PM
• Hello Class
• A business model explain how a company create value and makes moneys. In the Health care industry, business models are important because organizations must provide quality care while managing costs and operations. Health care companies often use both product and marketing business models. One example of a product business model in health care is pharmaceutical companies. These companies develop and sell medications to hospitals, clinics, and pharmacies. The main source of revenue comes from selling these medical products. Pharmaceutical companies invest in research and development to create effective treatment and earn profits through product sales.
• Hospitals and clinics mainly use service business model combined with marketing strategies. They provide medical services such as checkups, surgeries, emergency care, and receive payment through insurance, government program or patients. Many hospitals use marketing to attract patients by promoting quality care, technology, and services. Health insurance companies use a subscription style business model. Customers pay monthly premiums in exchange for medical coverage. Insurance companies market different plans based on cost and benefits to meet customer needs. Overall the health insurance industry relies on different business models to remain financially stable while providing essential service.