IT 332 Unit 5 Assignment

Assignment Scenario

Two years ago, you started a business, Wilmington Powell Brewing, selling homebrewing supplies. Since then, you have developed and expanded the business to include a small brewery with a bar area where customers can buy glasses of the beer you brew. You have a strong local following and regularly develop a dozen standard brews along with seasonal brews for holidays and other occasions. The brewery is located in a tourist town with a local population of approximately 250,000, which swells by an additional 100,000 during the summer months. Through the local chamber of commerce, you have connected with multiple restaurants in your area, and a few have become customers. You have been servicing those customers with phone calls and visits, but that practice has become time-consuming for you and the restaurants management. Your area has approximately 100 restaurants that could serve your beer, and with your brewing capabilities, you could reasonably handle 1520 restaurants as regular customers if you could attract the business and find a way to work with your customers more efficiently. You have decided the best way to do that is to develop a website, which you hope to launch in the next several months.

Assignment Instructions

Answer the following questions based on the scenario:

• What features should be included on your new website?
• Provide a few specific examples.
• What benefits will your customers likely expect from using a website to purchase products from you?
• Should you design the website yourself, or should you hire a professional with experience in designing websites for similar businesses?
• Also, list the differences between self-hosting and using a third party.
• What might an omnichannel strategy look like for the brewery after the launch of your website?

Submission Directions and Requirements

You are to write an essay that answers the bullet points listed above. Also, be sure to provide specific examples to add to your essay. Your paper must be a minimum of 2 pages in length and include a minimum of two scholarly references.