IMC Analysis/Critique

The IMC Analysis/Critique consists of selecting two current integrated marketing communication campaigns for particular brands (preferably a campaign that is currently running but at least one that has been running within the last 6 months) one that you deem good/effective and one poor /ineffective in terms of constructs we have discussed, analyzing their goal/objective, target audience, strategy, and effectiveness. Deliverable is a 1-2 page paper (my in class instruction was a maximum of 1 page, so let’s go with 1 page but no penalty if it goes over onto a second page; attachments/images/screen shots do NOT count towards the page count so feel free to add as appendices). The campaigns you choose can be print, TV, social media, event sponsorship, direct mail, audio…pretty wide open!