IKEA INDIA – BUSINESS EXPANSION STRATEGY DILEMMA

Analysing the business environment is critical to the development, implementation and success of the firm’s strategy. This is because the firm’s strategy should take into account the prevailing issues in the business environment in order to capitalize on opportunities and mitigate threats and challenges.

You are hired as a Strategy Associate by Ikea and your manager has asked you to prepare a Report that addresses the following issues based on the information provided in the attached case study.

1. Identify and critically analyse the key challenges facing Ikea in the Indian market.

2. Based on the identified challenges in Q1, propose, recommend and justify the appropriate strategies that Ikea should adopt to mitigate and overcome these challenges.

The Report should be 1200 words (excluding Executive Summary, Table of Contents and References) and include the following:

i. Table of Contents

ii. Executive Summary

iii. Introduction

iv. Main Body covering and addressing the 2 set questions

v. Conclusion

vi. References