Part Two: Application of Business Communication
(25 Marks)
Question:
A company is experiencing misunderstandings between management and employees due to poor communication, resulting in low productivity and reduced employee morale.
As a Business Communication Officer, you are required to:
- Identify three communication problems affecting the organization.
- Propose three effective strategies the company can use to improve internal communication.
- Explain briefly how each strategy will help improve productivity and employee morale.
Support your answers with relevant business examples.
Marking Rubric Part Two (25 Marks)
| Criteria | Excellent (2125) | Good (1620) | Fair (1115) | Poor (010) |
|---|---|---|---|---|
| Identification of Communication Problems | Three clear, relevant problems identified | Two relevant problems identified | One problem identified | Problems unclear or incorrect |
| Proposed Strategies | Three practical and effective strategies | Three strategies but limited detail | Onetwo weak strategies | Strategies missing or unrealistic |
| Explanation & Application | Clear explanations showing strong application | Explanations mostly clear | Limited explanation | No clear explanation |
| Organization & Clarity | Well-organized, professional language | Minor issues in clarity | Poor organization | Very unclear |
Requirements: about 1 or 2 pgs
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