Hypothesis & Literature Review

Students must submit their hypothesis and framework, complete with an introduction and literature review, by the end of Week 4.

• A literature review should include 5-10 pages of seminal and contemporary research on the existing state of affairs. Depending on the nature and scope of a particular project, the following items may or may not be applicable:
• Organizational or societal background
• History, inflection points, structure, etc.
• Common obstacles
• Market saturation or competition
• Relevant demographic data
• Recent research
• The problem you are solving for a particular market segment
• A hypothesis will synthesize existing research and propose a solution, strategy, or business plan to address the organizational or societal growth opportunity