Globalization and Sustainability Strategies in International…

OVERVIEW & PURPOSE You will work in small groups to complete a project analyzing a company’s strategies for globalization and sustainability. You will complete a team report at the end. There are several milestones to guide you through the process. Timeline Project Timeline and Instructor Feedback Week 1: Company Approval Each team must submit its company name to the instructor for approval no later than the end of Week 1. Week 5: Instructor Feedback (Midway Check) By the end of Week 5, each team must meet with the instructor online at least once for feedback on the project (at least with Part 1 completion). The instructor will provide feedback during weekly office hours or by appointment to help improve your project midway. Week 8: Final Submission Each team will submit the final paper (including both Part 1 and Part 2) by Tuesday of Week 8. No presentation or Power Point Slides are required. INSTRUCTIONS Step 1: Group and Topic The instructor will assign you to a group on the first day of class (Monday of Week 1). Please go to the “Groups” tab at the top navigation to find your group membership. Please contact the instructor immediately if you do not know your group membership on Tuesday of Week 1. Meet or discuss as a group to submit a company/firm that your group chooses with a second choice as a backup for the instructor’s approval by the end of Week 1. See the firm requirements below. The company choice is on a first-come, first-served basis. If the company is already chosen by another group, you will move on to the 2nd choice. The instructor will approve and confirm your choice at the end of Week 1. Requirement for Firms: Be in the Automotive & Mobility or Hospitality industry (Food & Beverage, Hotel) Be a member of the United Nations Global Compact or Global Reporting Initiative Be a publicly owned enterprise with information available in English Have a publicly stated and accessible sustainability plan Each team must incorporate course learning from this class and other classes, as well as your own work/life experiences. Group Work Resources: For group meetings & discussions, use Microsoft Teams or use CMU WebEx. CMU login is required. A member will volunteer to coordinate the virtual meeting link/room. For collaborative writing (Word, Excel, & PowerPoint), use Microsoft Office 365 & OneDrive (with CMU login). See the tutorials at CMU Microsoft OneDrive Overview and Sharing Web Folders & Documents Contact CMU Helpdesk for technical assistance with WebEx and Office 365. Step 2: Work on the Group Report Collaborate as a group and work on the group report that consists of two parts, as shown below. Each group must meet the instructor to obtain feedback on the on-going project by Week 5 and submit the final report by the end of Week 8. Peer evaluation is completed in Week 8. Part 1: Internationalization Trajectory of a Multinational It must include: 1. The firms basic information (at least one page including history, product, competition, general strategies, and competitive advantages, etc.) 2. Internationalization logic o Where and when the firm expanded business abroad o Major entry modes the firm used and the rationales o Refer to Chapters 14 and 15 3. External environment o The external environment (e.g., geopolitical factors) that shapes the firm’s internationalization strategy 4. Global strategies o Use cost pressures and pressures for local responsiveness from Chapter 13 o The starting question is: Is its production more localized or more centralized? Teams should try to infer the rationale behind decisions on locations and entry methods. For example: Firm A chose country B with the entry mode of export in their early stage of internationalization because country B is culturally close to Firm As home country (more chances of success in product customization), and export has lower risks and requires low levels of investment, particularly in their early stage of internationalization. Part 2: Sustainability Practices in an International Business Context Part 2 examines the firms environmental and social sustainability practices across years, as well as the opportunities and challenges within the international business environment. It must include: 1. Environmental initiatives (e.g., new product design, new energy, equipment treatment, technology innovation, environmental protection organization participation, etc.) 2. Social performance o Engagement with external stakeholders (consumers, suppliers, government, local communities, etc.) o Engagement with internal stakeholders, including employees (e.g., employee program initiatives) 3. Regulatory impact on global strategy o How have sustainability regulations in key host markets reshaped the firms global strategy (e.g., market entry, localization, value chain configuration)? 4. Strategic trade-offs o What trade-offs between cost, speed, and sustainability has the firm faced over time, and how has it resolved them in its international expansion? 5. Future sustainability strategy o Based on your analysis, what should the firms future sustainability strategy be, and what risks or trade-offs does it face in executing it globally? Paper Length Minimum: 20 pages (double space); Maximum: 40 pages (double space). Paper Format APA style must include: o Abstract o Table of contents o References Please list references at the end of the paper. Click the CMU Library Writing Resources: CMU Library Writing Resources: APA Style for details. Be sure to include class readings in the report as appropriate. Step 3: Instructor’s Feedback Before Submission By Week 5, every team should meet the instructor at least once for feedback on the project (at least with Part 1 completion). The instructor provides feedback during weekly office hours or by appointment. Step 4: Final Submission Instruction Save your group report as a Microsoft Word document. Post your group report to two locations by Tuesday of Week 8: 1. Bb AssigOVERVIEW & PURPOSE You will work in small groups to complete a project analyzing a company’s strategies for globalization and sustainability. You will complete a team report at the end. There are several milestones to guide you through the process. Timeline Project Timeline and Instructor Feedback Week 1: Company Approval Each team must submit its company name to the instructor for approval no later than the end of Week 1. Week 5: Instructor Feedback (Midway Check) By the end of Week 5, each team must meet with the instructor online at least once for feedback on the project (at least with Part 1 completion). The instructor will provide feedback during weekly office hours or by appointment to help improve your project midway. Week 8: Final Submission Each team will submit the final paper (including both Part 1 and Part 2) by Tuesday of Week 8. No presentation or Power Point Slides are required. INSTRUCTIONS Step 1: Group and Topic The instructor will assign you to a group on the first day of class (Monday of Week 1). Please go to the “Groups” tab at the top navigation to find your group membership. Please contact the instructor immediately if you do not know your group membership on Tuesday of Week 1. Meet or discuss as a group to submit a company/firm that your group chooses with a second choice as a backup for the instructor’s approval by the end of Week 1. See the firm requirements below. The company choice is on a first-come, first-served basis. If the company is already chosen by another group, you will move on to the 2nd choice. The instructor will approve and confirm your choice at the end of Week 1. Requirement for Firms: Be in the Automotive & Mobility or Hospitality industry (Food & Beverage, Hotel) Be a member of the United Nations Global Compact or Global Reporting Initiative Be a publicly owned enterprise with information available in English Have a publicly stated and accessible sustainability plan Each team must incorporate course learning from this class and other classes, as well as your own work/life experiences. Group Work Resources: For group meetings & discussions, use Microsoft Teams or use CMU WebEx. CMU login is required. A member will volunteer to coordinate the virtual meeting link/room. For collaborative writing (Word, Excel, & PowerPoint), use Microsoft Office 365 & OneDrive (with CMU login). See the tutorials at CMU Microsoft OneDrive Overview and Sharing Web Folders & Documents Contact CMU Helpdesk for technical assistance with WebEx and Office 365. Step 2: Work on the Group Report Collaborate as a group and work on the group report that consists of two parts, as shown below. Each group must meet the instructor to obtain feedback on the on-going project by Week 5 and submit the final report by the end of Week 8. Peer evaluation is completed in Week 8. Part 1: Internationalization Trajectory of a Multinational It must include: 1. The firms basic information (at least one page including history, product, competition, general strategies, and competitive advantages, etc.) 2. Internationalization logic o Where and when the firm expanded business abroad o Major entry modes the firm used and the rationales o Refer to Chapters 14 and 15 3. External environment o The external environment (e.g., geopolitical factors) that shapes the firm’s internationalization strategy 4. Global strategies o Use cost pressures and pressures for local responsiveness from Chapter 13 o The starting question is: Is its production more localized or more centralized? Teams should try to infer the rationale behind decisions on locations and entry methods. For example: Firm A chose country B with the entry mode of export in their early stage of internationalization because country B is culturally close to Firm As home country (more chances of success in product customization), and export has lower risks and requires low levels of investment, particularly in their early stage of internationalization. Part 2: Sustainability Practices in an International Business Context Part 2 examines the firms environmental and social sustainability practices across years, as well as the opportunities and challenges within the international business environment. It must include: 1. Environmental initiatives (e.g., new product design, new energy, equipment treatment, technology innovation, environmental protection organization participation, etc.) 2. Social performance o Engagement with external stakeholders (consumers, suppliers, government, local communities, etc.) o Engagement with internal stakeholders, including employees (e.g., employee program initiatives) 3. Regulatory impact on global strategy o How have sustainability regulations in key host markets reshaped the firms global strategy (e.g., market entry, localization, value chain configuration)? 4. Strategic trade-offs o What trade-offs between cost, speed, and sustainability has the firm faced over time, and how has it resolved them in its international expansion? 5. Future sustainability strategy o Based on your analysis, what should the firms future sustainability strategy be, and what risks or trade-offs does it face in executing it globally? Paper Length Minimum: 20 pages (double space); Maximum: 40 pages (double space). Paper Format APA style must include: o Abstract o Table of contents o References Please list references at the end of the paper. Click the CMU Library Writing Resources: CMU Library Writing Resources: APA Style for details. Be sure to include class readings in the report as appropriate. Step 3: Instructor’s Feedback Before Submission By Week 5, every team should meet the instructor at least once for feedback on the project (at least with Part 1 completion). The instructor provides feedback during weekly office hours or by appointment. Step 4: Final Submission Instruction Save your group report as a Microsoft Word document. Post your group report to two locations by Tuesday of Week 8: 1. Bb Assignment link (for instructor grading) 2. Bb Discussion (for Peer Review activity)nment link (for instructor grading) 2. Bb Discussion (for Peer Review activity)Rubric Details The firms basic information 8% of total grade Internationalization path (where and when the firm expanded business abroad) 10% of total grade Major entry modes the firm used for major entries and the rational of the entry mode choices 10% of total grade External environment shaping its internationalization strategy 8% of total grade Global strategies 9% of total grade Usage of library databases, Structure, format (APA style), references, grammar, length, and punctuality of submissions 8% of total grade Environmental initiatives (e.g., new product design, new energy, equipment treatment, technology innovation, environmental protection organization participation, etc.) 10% of total grade Social performance including crisis or occurrences that have negative consequences related to sustainability or business ethics; 10% of total grade Measures the firm takes to implement sustainability practices throughout the organization OR how the firm measures its sustainability performance. 10% of total grade The influence of sustainability practices on the firms financial performances; the firm’ financial value the firm brings while implementing sustainability practices. 8% of total grade Responsible AI usage 9% of total grade