From Mic Choose an existing brand, company, or institution a…

From Michelin Tires creating the Michelin Guide, to the audio equipment company Audio-Technica becoming one of the worlds largest manufacturers of sushi robots, brand identity can turn out to be a lot more flexible than we think. Choose an existing brand, company, or institution and propose an unexpected but strangely logical new product or service for them to launch. Why is this unlikely extension exactly what the world (or the brand) needs right now?

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